Advisory Board


Alan Berkowitz Alan Berkowitz, Ph.D. Alan Berkowitz is an independent consultant who helps colleges, universities, public health agencies and communities design programs that address health and social justice issues. He has over twenty years of experience in higher education as a consultant, trainer, psychologist, faculty member, and Counseling Center Director. Dr. Berkowitz is a co-founder of the social norms approach and was the founder and editor of The Report on Social Norms. He received the Ph.D. in Psychology from Cornell University in 1981, is a New York State licensed Psychologist, and is the recipient of five national awards for his work in prejudice reduction, drug prevention, gender issues, and violence prevention.
sherryceperichpic Sherry Ceperich, Ph.D.

Sherry Dyche Ceperich, Ph.D., is an assistant professor in the Department of Psychiatric Medicine of the University of Virginia, joining the faculty in October 2005. She earned her doctorate in counseling psychology in 1997 from Arizona State University, and has been involved in prevention research utilizing motivational interviewing to reduce risk for alcohol-exposed pregnancies in community women and binge drinking and unprotected sex in college women. She provides trainings in Motivational Interviewing, and is a former liaision to the National Institute for Drug Abuse’s Clinical Trials Network for the Mid-Atlantic Addiction Technology Transfer Center.
dejong William DeJong, Ph.D.

William DeJong is a professor in the Department of Social and Behavioral Sciences at Boston University's School of Public Health. He also serves as director of research and program development for Outside the Classroom, Inc., senior adviser to the Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention, and the principal investigator for the Social Norms Marketing Research Project, a five-year randomized trial funded by the National Institute on Alcohol Abuse and Alcoholism. In 2000 Dr. DeJong received the College Leadership Award from the American Public Health Association (Alcohol, Tobacco, and Other Drugs Section). Dr. DeJong graduated from Dartmouth College in 1973. His doctorate is in social psychology (Stanford University, 1977).
Michael Haines Michael Haines, M.S..

Michael Haines is a Fellow of the American College Health Association and was Co-chair of the Illinois Attorney General's Task Force on Prevention of Sexual Assault. He is the former Co-chair of the advisory committee for the National College Health Assessment, an annual survey of college students. Mr. Haines was a certified addiction counselor for 17 years and has worked in the substance abuse field since 1970. He has an MS in Community Mental Health and has taught courses in alcohol studies and health promotion.
Clayton Neighbors Clayton Neighbors, Ph.D. Clayton Neighbors, Ph.D., is Assistant Professor in the Department of Psychiatry and Behavioral Sciences at the University of Washington. His research interests include motivational and social influences as related to the etiology, prevention, and treatment of addictive, compulsive, and high-risk behaviors. He has published widely in numerous scholarly journals as is currently the Principle Investigator on a 5-year study, "Social Norms and Alcohol Prevention (SNAP)", funded by the National Institute on Alcohol Abuse and Alcoholism.
Wes Perkins H. Wesley Perkins, Ph.D.

Dr. Perkins received his Ph.D. in sociology from Yale University and is currently Professor of Sociology at Hobart and Willaim Smith Colleges (HWS) in Geneva, New York, where he has previously served as Chair of Anthropology and Sociology. He is a director of the Alcohol Education Project at HWS. Dr. Perkins has published extensive research on alcohol and other drug problems among adolescents, college students, and young-to-middle-aged adults in professional journals, and is editor of The Social Norms Approach to Preventing School and College Age Substance Abuse. He conducted pioneering research uncovering peer misperceptions of alcohol and othe drug norms, and developed the theory underlying the social norms approach to prevention.