The
Main Frame: Strategies for Social Norms Newsmaking
The purpose of this
guide is to provide practitioners who are implementing social norms
projects with resources and advice on generating news coverage and shifting
the public debate on issues of health and safety.
Contents include:
- What is social
norms theory?
- How can social
norms practitioners use the press?
- Key concepts
of social norms.
- Talking points.
- Writing a social
norms press release.
- Writing social
norms op-eds.
- Ten tips for
getting a social norms perspective into press coverage.
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